ECU Logos
ECU has a snazzy new centennial logo, but the logo police will bust you if
you use it inappropriately, and they are very anal when it comes to defining
what is appropriate. When it came out I replaced the beer mug logo (the
arches that many people think look like a beer mug, and some think looks like a
hand with the middle finger extended) with the new centennial logo in my
letterhead and on some of my web pages. Then one of my colleagues
objected to my letterhead, saying that it was inappropriate to put my name in
the letterhead beside the ECU logo, that only the name of the university should
appear in the letterhead. I find it annoying as hell to deal with letters where
I have to look at the bottom of the last page to see from whom it came, so I am
not about to remove my name from the letterhead. Our chief administrative
assistant pointed me to this page:
http://www.ecu.edu/cs-admin/univpubs/the_centennial_mark.cfm, where the
words “East Carolina University” are to the right of the icon. On my letterhead
my name and address was where, by this standard, the words “East Carolina
University” were to be. My letterhead looked exactly like this, but with the ECU
logo where the Flying Spaghetti Monster is now:
Thinking this all too silly to be real, I emailed the chaps in charge of policing use of the ECU logos. The reply I got was that such use of the logo was inappropriate. That evening I removed all ECU icons from my templates and webpages. Of course, technically I am still in violation, since I have included the words “East Carolina University” in the letterhead, without explicit permission from University Marketing. At http://www.ecu.edu/cs-admin/univpubs/university_image_policy.cfm it says: "The East Carolina University Board of Trustees has determined that the name “East Carolina University,” the words “East Carolina” used in the context of the university, the abbreviation “ECU,” the university seal and logos, the university athletics emblems, and other authorized university symbols shall not be used for any official or quasi-official, noncommercial, promotional purpose by any group or organization for any activity on or off campus without the approval of the Board of Trustees. The trustees delegate to the director of University Marketing the authority to make these approvals and to establish the appropriate guidelines and procedures to support this policy."
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